The first two chapters of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim Kukral didn't inspire confidence—in fact, I felt rattled by all the exclamation marks. It was in the third chapter—when Kukral began throwing around names like Gary Vaynerchuk, the man that brought wine to social media, and Help A Reporter Out founder and CEO Peter Shankman that I realized the writer knew what he was talking about.
If you are in the media game and under 35, you may not learn a lot from Attention!
I take that back. I was reviewing this book chapter by chapter, and it turns out to be quite insightful. Kukral builds up momentum slowly, albeit fervently, but the payoff for sticking with him is rich snapshots of success. And, the chapters are short so he gets into concrete examples quickly.
Halfway through reading Attention!, a side project that had been kicking around my brain for several months suddenly crystalized and I now have the tools in place to execute my plan online.
And Kukral is the right balance of cheerleader and straight shooter to be inspiring. Anyone with an entrepreneurial spirit should buy this book.