New service aggregates social media conversations on future of
media and journalism
Leave it to eMedia Vitals, the essential online publication for digital media professionals, to overlay social media conversations on its content as a new approach to covering the future of the media industry.
eMedia Vitals unveiled a new homepage that feels more like Facebook and less like a content site. The goal of the project is to advance the conversation about the future of journalism and media.
"Some people will look at our homepage and say that this is when social media 'jumped the shark,' but we think that social media (along with mobile) will be a fundamental business driver for media in this decade as search was for the last," said Prescott Shibles, eMedia Vitals' CEO.
eMedia Vitals is part aggregator and part original content creator, offering ideas and insight to more than 22,000 magazine and newspaper professionals. Aggregating social commentary on industry trends adds to the richness of the site's content and seemed like a logical next step. "When I saw Microsoft CEO Steve Ballmer's headshot and tweet on our homepage, I knew we hit on something unique," said Shibles, who hopes to see media executives more fully embrace social media.
The platform's underlying technology, named ConvoStrata, is a Drupal module built by the team especially for this effort. The executive team is still considering whether or not to release the code to the open source community next year.