Vital Business Media CEO Prescott Shibles wowed publishing execs at the American Business Media Annual Conference in May (his session was voted most valuable by attendees) and left them clamoring for more information about how to implement and monetize digital platforms. Thankfully, Vital's eMedia Vitals is swooping in to save the day with a superhero-sized version of the session in the form of an innovative B2B virtual workshop.
Sharing the Wealth
Most recently VP of Penton Media, Shibles has served as VP of New Media for Prism Business Media, Primedia Business, and Intertec Publishing. The e-marketing superstar decided to share the wealth of his knowledge last year with more than just Penton—much to Penton's chagrin, we're sure—and launch Vital. After all, the publishing world needs to get on the same page sooner rather than later if we're going to survive this digital revolution. The eMedia Vitals B2B Digital Revenue Workshop is the first step in Shibles' master plan to bring us all up to speed.
Wake Up! This Is Going to be Good
B2B virtual events have been fairly one-dimensional thus far, and these six video-based webcasts—presented over two days on June 24 and 25—will not only cover business strategy and implementation, but will provide an example of the way a virtual event should be done.
Forget the yawn fests that have previously plagued our virtual event to-do lists—really little more than podcasts coupled with PowerPoint presentations. eMedia Vitals' sessions will be dynamic, providing some of the glittering treasures populating Shibles' talented noggin, as well as those of the likes of IDG Connect's Frank Cutitta and Fierce Markets' Sean Griffey, among others. If you're in B2B media and you don't know these guys, believe me, you want to attend.
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