We are Living in a Digital World...
We love smart women! Especially those savvy in the ways new media can nourish a business. Elizabeth Barry of dance marketing agency and PR firm Elizabeth Barry & Associates (EB&A) fits the bill with her unflagging e-offerings.
...and Barry Is a Digital Girl
The former dancer and dance teacher with 12 years of dance magazine marketing and record-breaking sales experience under her tutu may be waif-like in stature, but she's center stage with her Web 2.0 initiatives. Three years ago Barry launched EB&A and has since consistently added dance industry verticals (Jam Cosmetics for dancers, Sequins Direct for dance instructors); an online dance magazine, gendance, geared toward young dancers; related blogs (the gendance blog, the EB&A blog, and EB&A Marketing Tips); newsletters; charitable campaigns and offered white papers and interactive videos.
White papers are hot commodities in B2B media these days, and agencies like Barry's are discovering that they can produce them in-house. "I developed this white paper in an effort to use it as a PR leader for our press release for the launch of this first microsite for dance to announce the first board game for dance, DANCE-OPOLY," says Barry. "I contacted 10 of the best choreographers I know and asked them for their top audition advice."
She included the choreographers' most recent headshots and encouraged users to check out the product with an iPod give-away. Guess what else that did? Yes, she built a lead gen database for future marketing efforts. Hooray for this smart lady!
The Glamorous Life
Here, Barry poses with client Luis Salgado, assistant Latin choreographer for In the Heights (left), and the ever debonair Antonio Banderas. Stay tuned for the latest incarnation of gendance.