Forget the Milkman
It used to be that working stiffs were nervous about the milkman sowing his seeds of love. These days—at least in NYC—it's Johnny iPodseed (a.k.a. Alex Mynatt) who is spreading the love. But it's not bored housewives he's catering to, but upscale boutiques, salons, restaurants and nightlife venues.
With Seldom Seen Music NYC, Mynatt is using his nearly 20 years in the music scene to offer affordable playlists to businesses that have a stake in creating cutting-edge ambience to their clientele. And it's not just House or Trip hop. Sample songs on the Seldom Seen Web site include tracks from James Brown and Buena Vista Social Club, as well as Fela Kuti and Gary Davis. "Business owners don't have time to search for music," says Mynatt. "Much less load playlists."
Reduce, Reuse, Recycle
Mynatt does channel the milkman in one respect: much like the milk bottle exchange program that brought the milkman door-to-door, Mynatt brings fully-loaded iPod nanos—filled with hours of relevant music—to his clients. When they want a change, he brings another loaded nano and exchanges it for the last one he left. No piles of scratched CDs, no waste.
For more information, call (646) 217-2608 or ping.