Who says B2B media is all business? Nielsen Business Media announced today that it is partnering with American Forests to plant 30,000 trees across this big, blue marble over the next year. Talk about going green. In the magazine biz, trees are often sacrificed on the joint altar of Information and Entertainment (recall Vogue's infamous 2007 “green” issue that ended up weighing roughly the same as a baby elephant seal?).
Nielsen--publisher of Billboard--will plant the trees on behalf of its clients as part of American Forests’ Global ReLeaf Campaign, according to a press release. SVP of Marketing Mark Hosbein said: “We believe that ‘doing well’ in business should not be at the expense of ‘doing good’ in the community.” Amen, brother.
Among other lofty stats, Nielsen and Co. estimate that the planted trees would cover the Dallas Cowboys football stadium six times and will produce enough oxygen to fill the lungs of more than 20,000 people. We can now cope with the state of the world today with deep breathing exercises guilt-free, thanks to our friends at Nielsen!
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