WHEN YOUR BUSINESS is the gathering and sale of consumer information, you're bound to step into all sorts of privacy muck. A.C. Nielsen even goes as far as tracking traffic near outdoor advertising using a GPS-based device and satellites. Sounds like a big pile waiting to happen.
Multiple pending lawsuits threaten to limit industry activity as these issues turn into a battle over civil liberties. In addition, Congress is currently considering legislation which contains provisions designed to protect consumers from the manipulation of telephone Caller ID information or 'spoofing,' which is also an issue affecting Web pages ('phishing') and e-mails...more

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