Properties Take Action to Delay Inevitable

U.S. ski resorts comprise a $3 billion industry that has a vested interest in fighting global warming, according to Geraldine Link, director of public policy for the National Ski Areas Association (NSAA). Chilling studies commissioned by Aspen Skiing Co. (ASC) and Park City Mountain Resort (PCMR) have predicted dwindling snow seasons, which could lead to dwindling profits. But a handful of North American ski resorts are fighting back against global warming by making significant investments to reduce the impact their operations have on the environment.
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