This is what I've been up to these days: Visit Birthday Ranch
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If content is created on the Web but no one can find it, does it really exist?
Content creators know that developing content online is only half the battle—unless your audience can find that content, it may as well not exist. Articles, video, images, and, yes, tweets must be searchable. Sure, you have followers on Twitter, but unless you are the only entity they follow in their feed, your tweets will get pushed down faster than a meek single gal in a bridal bouquet toss. Enter Twitter's solution for keywording tweets: the hashtag.
A hashtag is simply a way of indicating a keyword in a tweet by typing a "#" in front of that word. Doing so makes the keyword searchable in Twitter, and is a way of aggregating tweets about a certain event or topic (e.g. a conference).
I manage social media campaigns for several media entities, and my propensity for using hashtags has earned me that rather unfortunate nickname. (It smacks of the name "Hatchet-Face" in John Waters's film, Cry-Baby.) So-called social media experts warn against the overuse of hashtags because too many in one tweet may seem spammy, or render the tweet difficult to read. I agree to a certain extent, but done correctly, hashtags and other keywording tools can yield strong traffic to your website and a multitude of Twitter followers.
As with any newer technology or practice, my opinions here are up for debate. But, the following tactics have delivered results in the campaigns I manage:
Notice that I could have placed a hashtag in front of the second word, "ads", but instead spaced out the hashtags while still targeting Twitter users interested in advertising.
Twitter gives you 140 characters to convey your message, but thanks to URL-shortening tools such as bit.ly, we often don't use them all. Take advantage of extra characters after your message to slip in some hashtagged keywords. For example:
#Video ads allow publishers and advertisers to take advantage of mobile engagement levels https://bit.ly/xxXXxx #iPad #smartphone
I didn't want to clutter up my tweet with hashtags, but I wanted to make sure that users interested in various mobile devices could find it, so I placed relevant keywords at the end of the tweet, after the link. It may not be pretty, but it gets the job done while ensuring that my tweet reads smoothly.
Hashtagged words aren't the only searchable terms in tweets—Twitter handles get just as much attention, if not more. If I want to minimize the hashtags I use in a tweet, but still want to get the attention of an entity, or draw attention to a writer, I use their Twitter handle rather than their proper name. (Simply do a search on Twitter to find any handle. They are indicated with an "@" symbol.) For example:
.@iPad engagement levels can be taken advantage of by #publishers and advertisers with #video ads https://bit.ly/xxXXxx
Note that I placed a period (".") in front of the handle to remove its natural filter. When placed at the beginning of a tweet, "@iPad" would filter the tweet so that only my and @iPad's followers see it—the period breaks that filter for greater reach.
Remember that activating a term in your tweet with a hashtag or @ symbol activates all characters in that term, so beware of making a hashtagged term or handle plural or possessive, or placing a punctuation mark such as a comma after the word. This could alter the term and may limit its searchability. I get around this by placing a space between the term and the additional characters. For example:
.@naomireiter 's tweets are searchable and awesome!
Being an editor and content creator in the online media industry is one of those jobs that colors everything you do. Sometimes in social situations I find myself interviewing new acquaintances as if they are subjects, and have to pull back. I Photoshop casual snapshots and "Save for Web & Devices". I proofread tweets.
As my wedding approaches, those editorial tendencies have reached a crescendo. My fiancé recently pointed out that I have completely branded our wedding. I created a logo and slapped it on everything from our invitations to beach totes. My most important vendor has been Vistaprint.
For a destination wedding like ours, a wedding website is a smart way to provide information to guests. Many couples go to TheKnot.com for tools to build a site—my fiancé built ours in Drupal. On that site is not only lodging and travel information, but a curated slideshow of our courtship, a video homage to my fiancé, and a press-ready account of not only how we met, but how he popped the question, supported by a high-resolution digital image.
I am Project Manager of this event, running operations on a Google docs intranet.
As I frantically turn this wedding into a brand, I'm struck by the fact that two years ago, I lacked many of these skills. Video editing, writing website code, project management—you could skate by as an editor without knowing how to do these things. But editorial roles have evolved into content creation, aggregation, and curation, and it takes far more than a press pass and an AP Stylebook to keep up these days.
Online Journalists and Editors: Remember to hone your skills and keep up with the technologies that streamline your job and help your content stand out.
24 Pockets are perfect for your business and travel essentials; includes a modified TravelSmartSystem� compatible with the unique styling of this jacket. Business? Casual? Sometimes it's hard to draw the line, but the SeV Sport Coat will ensure you look sharp wherever you go. This jacket instan...
Just in Time for Christmas!
Chest Size: Feels true to size
Length: Feels true to length
Sleeve Length: Feels too long
Pros: Comfortable, Attractive Design, Versatile, Stylish
Best Uses: Travel
Describe Yourself: Comfort-oriented, Practical, Classic
This was a Christmas gift for my fiance, who travels extensively for business, and first I have to commend ScotteVest for getting the sport coat to me just in the nick of time even though it is a brand-new product.
He hasn't had a trip yet to try it out, but he calls it his 007 Jacket, which is a pretty high compliment for a tech guy!
We'll have to tailor the sleeves, but that's par for the course.
I just discovered Google's knol product, which allows users to share short bits of knowledge. I gave it a try, sharing my recipe for lower fat Hollandaise sauce, a scrumptious, guilt-free concoction that I just made up this morning:
What do you think?
The first two chapters of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim Kukral didn't inspire confidence—in fact, I felt rattled by all the exclamation marks. It was in the third chapter—when Kukral began throwing around names like Gary Vaynerchuk, the man that brought wine to social media, and Help A Reporter Out founder and CEO Peter Shankman that I realized the writer knew what he was talking about.
If you are in the media game and under 35, you may not learn a lot from Attention!
I take that back. I was reviewing this book chapter by chapter, and it turns out to be quite insightful. Kukral builds up momentum slowly, albeit fervently, but the payoff for sticking with him is rich snapshots of success. And, the chapters are short so he gets into concrete examples quickly.
Halfway through reading Attention!, a side project that had been kicking around my brain for several months suddenly crystalized and I now have the tools in place to execute my plan online.
And Kukral is the right balance of cheerleader and straight shooter to be inspiring. Anyone with an entrepreneurial spirit should buy this book.
Political party affiliation is a personal choice, but some parties seem to be significantly less tolerant than others, especially the Tea Party (or as Bill Maher refers to its members, the "Tea Baggers"). According to Wikipedia, "82% [of Tea Party members] do not believe that gay and lesbian couples should have the legal right to marry, and that about 52% believed that 'lesbians and gays have too much
That's pretty frightening to ALL Americans when you consider that marriage is a civil right. After all, denying civil rights to ANY group of Americans is a nasty slippery slope that our beautiful country doesn't want to slide down (again). And to think that a group of Americans identified strictly by their lifestyle has "too much political power" indicates some personal fear, which leads to intolerance, hate, and violence.
What's interesting is that Tea Party members may not realize that a "Tea Party" (a.k.a. a Tea Dance) is actually an afternoon outdoor social enjoyed by the gay and transgender community. That's right Tea Baggers, you named your intolerant political party after an extremely tolerant, fun, positive, hard body, outdoor
In the spirit of tolerance, I say we hold a Tea Party for Tolerance! Who's with me?
Move over Flipboard and all you smug iPad owners, paper.li offers Twitter-holics their own personalized newspapers. Behold:
New service aggregates social media conversations on future of
media and journalism
Leave it to eMedia Vitals, the essential online publication for digital media professionals, to overlay social media conversations on its content as a new approach to covering the future of the media industry.
eMedia Vitals unveiled a new homepage that feels more like Facebook and less like a content site. The goal of the project is to advance the conversation about the future of journalism and media.
"Some people will look at our homepage and say that this is when social media 'jumped the shark,' but we think that social media (along with mobile) will be a fundamental business driver for media in this decade as search was for the last," said Prescott Shibles, eMedia Vitals' CEO.
eMedia Vitals is part aggregator and part original content creator, offering ideas and insight to more than 22,000 magazine and newspaper professionals. Aggregating social commentary on industry trends adds to the richness of the site's content and seemed like a logical next step. "When I saw Microsoft CEO Steve Ballmer's headshot and tweet on our homepage, I knew we hit on something unique," said Shibles, who hopes to see media executives more fully embrace social media.
The platform's underlying technology, named ConvoStrata, is a Drupal module built by the team especially for this effort. The executive team is still considering whether or not to release the code to the open source community next year.
eMedia Vitals, the recognized authority on digital media, is pioneering a new way of creating B2B communities online. Instead of creating its own social network, it is integrating conversations from a variety of social networks in real-time with the proprietary content and curated news coverage published on its website.
“Valued content fosters connections and sharing, but users want to talk to people they know, not other readers of the site where they are commenting,” said Prescott Shibles, CEO of eMedia Vitals. “We wanted to capture the full breadth of the discussion happening out in the social ether so that our readers could engage in whatever way they wish.”
eMediaVitals.com’s content “river” now integrates social media comments with its content to give users a look at the conversations surrounding articles, blog posts and topics. By integrating social media APIs, users can see what’s been said on Facebook, Twitter and LinkedIn about any piece of content on the site. This feature aims to create a hub of media professionals who share their questions, thoughts and solutions on the site—and other social networks.
“Aggregating conversation benefits everyone involved,” said Mitch Speers, eMedia Vitals’ chief operating officer. “It benefits eMedia Vitals because it allows us to benchmark editorial content based on our readers’ interests. It benefits vendors, because they can extend their expertise while reaching qualified audiences. And most of all, it benefits our users by giving them the power to influence content types, and to initiate— or jump into— educated conversations with colleagues and vendors alike.”
Users also benefit from being able to sign in with their social network of choice, eliminating the hassle of remembering another password or being asked for the same information repeatedly.
“The goal of this effort is to be a living experiment where media professionals can see a different way of engaging a community, one without the risks of a vocal minority revolt like the one happening on Digg right now,” said Shibles.
eMedia Vitals reaches more than 22,000 magazine and newspaper professionals and is the official content provider for the Magazine Publishers of America (MPA), American Business Media (ABM) and the global magazine association International Federation of the Periodical Press (FIPP).
For more information, contact Katherine Heisler at (917) 675-5907.
President Obama today signed the SPEECH Act—a federal "libel tourism" bill—into law, thereby protecting Americans' First Amendment right to free speech without having to worry about being indicted in other countries.
Introduced in the Senate by Patrick Leahy (D-Vermont), Chairman of the Judiciary Committee, and Ranking Member Senator Jeff Sessions (R-Alabama), the bill passed both houses of
"Libel tourists" file libel lawsuits against American writers in countries that do not have our strong free speech protections, and the new law (HR 2765) guards U.S. writers from these frivolous suits against their spoken, printed, and posted words by granting a "a cause of action for declaratory judgment relief against a party who has brought a successful foreign defamation action whose judgment undermines the First Amendment"—and provides for legal fees.
"In signing the SPEECH Act into law, President Obama has established a needed defense of freedom of expression in the United States and for every American who choose to exercise it responsibly,” said Dr. Rachel Ehrenfeld, Director of the American Center for Democracy, and founder of the movement against libel tourism.
Ehrenefeld had personal experience with libel tourism when she was sued in the U.K. by an al-Qaeda funder after she published a book, In Funding Evil, on the subject. She lost the case despite a lack of jurisdiction, but New York State Legislature quickly passed "Rachel's Law," in April 2008, enabling the New York courts to take jurisdiction over foreign libel plaintiffs who sue New York authors and publishers abroad. Seven states have followed New York's lead since then, and now, every American is protected under the SPEECH law.
As publishing has developed a more prominent presence on the Internet and mobile platforms, this new law is timely in its enforcement of the U.S. Constitution and American mores.